Increased fan engagement with Fan Prompt animations, Sponsorship graphics, 3D and 2D UI graphics using Click Effects and Ross Xpression software. Created graphics and animations for 17,000+ fans and worked as the Predators Jumbotron Operator for over 40 home games per season. Combining these two roles provided access to better feedback and live testing, allowing for quicker turnaround on projects and revisions. Drove higher fan engagement levels for the in-game show while keeping the team’s brand consistent with creative designs and animations. Utilized this knowledgebase and best practices in additional design work.
- Fan engagement
- Energy in the fan prompts
In 2011, completed an overhaul of the branding guidelines and artwork, leading to a ~15% increase in fan experience and engagement, helping the franchise move to the top 10 in NHL fan metrics
Screensavers
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Headshots
Fan Prompts
14 years of collaboration with both the design and marketing teams; every design and project is laid out to incorporate the team brand along with a major influence. Appointed as an Art Director for several projects.
